The step-child of social media: Google Plus. You’ve probably heard the joke by now that the only people who use Google+ (particularly in South Africa), are employed by Google. Apparently this is a huge misconception – according to our source at Google there are 2,2 million active* Google+ users in South Africa alone. But there are benefits to using this platform. Read more on the That’s It blog.
Facebook has a feature that allows you to embed a post on your website or blog, which means more people will see and potentially engage with such an update. Read more on how to do this here.
Finally Twitter has opened their analytics platform for everyone, so even if you’re not a brand, or have paid campaigns, you can measure your engagement, view your follower stats, and even verify your site to see whose tweeting links to it. Click here to read more.
Social media community managers will all be able to relate to the somewhat illiterate request for sponsorships they receive on Facebook. Out of frustration I wrote a blog post with some pointers for those who would like their requests to be taken seriously. Read it on the That’s It blog here.
Read more about my analysis on the use of hashtags on various social media platforms here.
Pinterest is making life easier, by connecting with popular sites to provide you all the information you want when clicking on a pin, whether it is a couch you’d love to own, the recipe of that amazing three-tier chocolate cake, or a synopsis of a movie with a kick-ass cast. Read more about their latest effort to creating more useful pins.
Vine is a free mobile app (currently only available for Apple devices, although Twitter is working on taking the app to other platforms), that allows users to create video clips with a maximum length of six seconds. These clips can then be shared or embedded on social networking sites such as Twitter and Facebook. Read my blog post on how to use Vine in an online marketing campaign.