Finally Twitter has opened their analytics platform for everyone, so even if you’re not a brand, or have paid campaigns, you can measure your engagement, view your follower stats, and even verify your site to see whose tweeting links to it. Click here to read more.
In March 2013 Pinterest announced its long-awaited on-site analytics for businesses, filling the gap in companies’ social media analytics reports. For the first time companies could measure and quantify the value of their content on this visual platform. I wrote a step-by-step guide for businesses wanting to use this feature. Read more here.