Marketing made fun with Vine

Published May 8, 2013 by Syllable

Vine is a free mobile app (currently only available for Apple devices, although Twitter is working on taking the app to other platforms), that allows users to create video clips with a maximum length of six seconds. These clips can then be shared or embedded on social networking sites such as Twitter and Facebook. Read my blog post on how to use Vine in an online marketing campaign.


Using Pinterest Web Analytics for Businesses

Published April 17, 2013 by Syllable

In March 2013 Pinterest announced its long-awaited on-site analytics for businesses, filling the gap in companies’ social media analytics reports. For the first time companies could measure and quantify the value of their content on this visual platform. I wrote a step-by-step guide for businesses wanting to use this feature. Read more here.

Facebook: changing things that aren’t broken

Published March 11, 2013 by Syllable

During the announcement of the new Facebook news feed look and feel, Facebook CEO Mark Zuckerberg said the news feed is one of the most important things they’ve built, referring to it as the most personalised newspaper, and adding that stories deserved to be displayed in more than just text. Read the full blog post I did on the topic for That’s It Communications on their blog.

Gadgets and accessories

Published February 5, 2013 by Syllable

Gadgets, and to an extent social media, have become such an integral part of our daily lives, that we go everywhere with them – even the bathroom, according to some studies. We tweet about the TV shows we’re watching, and google the ads in these shows. This “second screen lifestyle” is becoming more prevalent and could change the way marketers approach product advertising in future. Read more about it here.

And if you want to read something a little more frivolous, you can read a little about the psychology of red here, or get some wardrobe ideas to accessorise with a Just Star Sundance Red tote bag here.

Working in social media

Published February 1, 2013 by Syllable

It’s not that easy to get a job in social media – I know this from experience. I’ve been very fortunate to get an internship at a great company, and this should make it easier for me to move onto a SM position if I can’t stay with this company. There are a few other things people who want to move onto this career path should consider.

Read more here.

And if you want to submit your CV (or job ad) on a site that caters exclusively to social media, visit #socialrecruit.

Redirect: Tips on creating content to attract an audience.

Published January 24, 2013 by Syllable

Having a blog, a Twitter account, and/or a Facebook page for your brand is meaningless unless you have an audience to interact with. Here are some basic tips to create content to attract more readers, followers, and fans.

Read more about this blog post written for That’s It Communications here.