Making a Bold statement

Published February 7, 2009 by Syllable

For a Smartphone that makes a bold statement, Research In Motion (RIM) has brought out the admirable BlackBerry® Bold™ Smartphone. Crafted from premium materials, inside and out, that radiate elegance with a dramatic presence, the BlackBerry Bold is designed to give users unprecedented functionality and performance in an intuitive BlackBerry® Smartphone. It is the first BlackBerry Smartphone to support tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi®, as well as a rich set of multimedia capabilities. From its lustrous black exterior, satin chrome finished frame and stylish leather-like back plate, to its stunning display, sophisticated user interface and newly designed full-QWERTY keyboard, the BlackBerry Bold Smartphone is a symbol of accomplishment and aspiration.

The BlackBerry Bold Smartphone’s support for tri-band HSDPA and enterprise-grade Wi-Fi networks and its next-generation 624 MHz mobile processor, make short work of downloading email attachments, streaming video or rendering web pages. The BlackBerry Bold also includes 128 MB Flash memory plus 1 GB on-board storage memory, as well as and a microSD/SDHC memory card slot that is conveniently accessible from a side door. It comes with the renowned BlackBerry productivity applications, including phone, email, messaging, organizer and browser, and works with thousands of mobile business and lifestyle applications, making it easier than ever to stay connected, productive and entertained. With this powerful new Smartphone, users can even talk on the phone while sending and receiving email or accessing the web, and download Word, Excel or PowerPoint files and edit them directly on the handset using the preloaded DataViz® Documents to Go® suite.

The BlackBerry Bold Smartphone comes with the most vivid and bold display ever introduced on a BlackBerry Smartphone. Its half-VGA (480×320 resolution) colour LCD is fused to the undersurface of the lens, making images leap out with stunning definition and clarity. Pictures are vibrant and razor sharp, while videos play smoothly and web pages, documents, presentations and messages snap with exceptional quality and contrast.

The BlackBerry Bold Smartphone gives users an on-the-go web browsing experience with desktop-style depiction. The trackball mimics a mouse, making it easy to navigate sites in “Page View” or “Column View” or to zoom in on specific parts of a web page, while various emulation settings allow users to choose between the full desktop-style HTML content and layout or the mobile version. Attachments can also now be downloaded from within the browser and there is support for watching streaming videos (RTSP – real-time streaming protocol).

While it is designed to meet the extensive requirements of the business professional during the day, the BlackBerry Bold Smartphone also caters to the business person’s consumer side. It features a 2 megapixel camera with video recording capability, built-in flash and 5x digital zoom. The enhanced media player can display pictures and slideshows quickly, play movies smoothly in full screen mode, and manage an entire music collection. Audio can be played over the handset’s dual speakers in rich, stereo sound, and when using wired headphones or external speakers. The media player gives the user an equalizer with 11 preset filters that boost or soften audio ranges to create the perfect ambiance.

For managing music and video, the BlackBerry® Desktop Manager software includes Roxio® Media Manager for BlackBerry® as well as Roxio Photosuite® 9 LE, which makes it easy to enhance pictures and create photo albums on the computer. For users that manage their collection with iTunes®, the new BlackBerry® Media Sync application provides a simple way to sync iTunes digital music collections with the Smartphone. Support for High Speed USB 2.0 allows all files to be transferred quickly from a desktop computer to the BlackBerry Bold Smartphone.

Like all BlackBerry Smartphones, the BlackBerry Bold gives users the industry’s leading mobile messaging solution. It works with BlackBerry® Enterprise Server, which enables advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments, as well as BlackBerry® Professional Software for small businesses. It also works with BlackBerry® Internet Service, which gives users access to up to 10 work or personal e-mail accounts, including most popular ISP e-mail accounts.

The BlackBerry Bold Smartphone comes with a variety of convenient accessories including a stereo headset, travel charger, carrying case or sleeve and USB cable. Users will also be able to personalize their BlackBerry Bold Smartphone by purchasing replaceable leather-like back plates that come in a range of colors. The removable / rechargeable 1500 mAhr battery provides multi-hour usage with a target talk time of approximately 5 hours and 13 days standby time.

Accessories for BlackBerry Smartphone, including leather holsters and totes, charging pods, premium earphones, the BlackBerry® Remote Stereo Gateway and Bluetooth headsets, are available at the new BlackBerry Concept Store.

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